Triveni Digital and Mirakulo Unveil Groundbreaking Dynamic Ad Insertion Delivery System for ATSC 3.0 and TV 3.0
PRINCETON, N.J. - April 23, 2025
Triveni Digital, a trusted leader in ATSC 1.0 and 3.0 service delivery, data broadcasting, and quality assurance solutions, today announced its collaboration with Brazilian technology provider Mirakulo to develop a cutting-edge dynamic ad insertion delivery system for ATSC 3.0 and Brazilian TV 3.0 (DTV+) over-the-air platforms. The innovative system enables the selection and playback of ads in TV receivers based on criteria such as viewer location and habits, marking a significant advancement in broadcast advertising technology.
Our partnership with Triveni Digital represents a significant step forward in broadcast advertising technology,” said David Britto, CEO of Mirakulo. “By combining our expertise in ATSC 3.0 and TV 3.0, we're opening new doors for broadcasters to enhance their revenue streams while delivering more relevant content to viewers.”
The new dynamic ad insertion delivery system leverages the flexibility and robustness of ATSC 3.0, providing broadcasters with a capability previously limited to streaming platforms. This comprehensive end-to-end solution enables the delivery of relevant ads over the air for selection and presentation in the receiver, facilitating highly targeted and personalized advertising while ensuring smooth implementation within existing broadcast infrastructures. Compatible with both ATSC 3.0 and Brazil's TV 3.0 standards, the system integrates seamlessly with Triveni's broadcast chain products, including GuideBuilder® XM and ATSC 3.0 Broadcast Gateway.
What sets this solution apart is Triveni Digital's expertise in broadcast technology solutions and Mirakulo's substantial deployment footprint and established relationships with TV receiver manufacturers in Brazil. This unique combination paves the way for broadcasters to substantially increase revenue for each ad slot and will streamline future implementations in other markets.
“Mirakulo has successfully solved the technical and business issues associated with building a commercially viable dynamic ad insertion delivery system on prior generation TV delivery platforms,” said Mark Simpson, president and CEO of Triveni Digital. “We are excited to combine our expertise to shape the future of broadcasting and anticipate continued collaboration in Brazil, with the potential to impact other markets such as the U.S.”
More information about Triveni Digital products is available at www.TriveniDigital.com.
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About Triveni Digital
Triveni Digital is a trusted leader in service quality monitoring, program guide and metadata management, and data broadcasting systems for broadcasters and other DTV service providers. Through innovative ATSC 1.0 and ATSC 3.0 solutions, Triveni empowers service providers to maximize the performance of their current distribution systems as well as unlock the full, revenue-enhancing potential of NEXTGEN TV. Collaborating with leading industry partners, the company adopts an open, standards-compliant approach to ensure interoperability and flexibility in the digital television ecosystem. From driving the evolution of ATSC 3.0 standards, simplifying broadcast chain deployments, and enabling state-of-the-art data broadcasting applications, Triveni Digital is at the forefront of revolutionizing broadcast technologies. More information is available at www.TriveniDigital.com.
About Mirakulo
Mirakulo is an industry leader for Digital TV software development, focusing on ISDB-T and ATSC 3.0 standards. The company stands out for its development of interactive applications and middleware Ginga DTV Play, as well as advanced solutions for connected TVs, VoD, and IPTV. Its most innovative platform, AstroTV NEXT, seamlessly integrates broadcast and broadband, providing full support for DTV+ and NextGenTV, with features like dynamic ad insertion (DAI) and interactivity. Learn more at www.mirakulo.com.
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