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Triveni Digital CSO Richard Chernock to Present Keynote Lecture at IEEE International Symposium on Broadband Multimedia Systems and Broadcasting

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PRINCETON, N.J. - June 4, 2012

Triveni Digital today announced that Dr. Richard Chernock, the company’s CSO, will be a distinguished keynote speaker and panelist during the 2012 IEEE International Symposium on Broadband Multimedia Systems and Broadcasting (BMSB). Chernock’s keynote presentation on “Connected Television: Relationship to the Broadcaster” will take place on June 28 at 10:00 a.m. Additionally, he will participate in a panel discussion during the session “Challenges and Opportunities of Digital Broadcasting in a Smart Convergence Era,” taking place June 29 at 3:20 p.m.

“Internet-connected televisions are rapidly growing in popularity, allowing viewers to stream different forms of content and access new informational services during an enhanced television experience. However, many of these new capabilities can limit a broadcaster’s relationship with the viewer,” said Chernock. “During both the keynote presentation and panel discussion I will explain the challenges today’s broadcasters face in delivering interactive content to connected devices, and the work that is underway in developing broadcaster-oriented ecosystems optimized for connected TVs.”

Chernock’s keynote presentation will also discuss the current state of the worldwide connected TV environment and highlight what opportunities the different approaches offer broadcasters in terms of new functionality, as well as difficulties imposed by the delivery infrastructures.

Chernock has held many leadership positions within the ATSC, SCTE, and SMPTE standards committees, contributing to the creation of standards and recommended practices for DTV, metadata, and monitoring. He currently serves as chair of the ATSC Technology and Standards Group (TG1) and chair of the Non-Real-Time Services activity within ATSC. Chernock is the founder and chairman of the IEEE Broadcast Technology Society Distinguished Lecturer Program.

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About IEEE Broadcast Technology Society (BTS)
The IEEE Broadcast Technology Society (BTS) is one of the technical societies and councils available to members of the IEEE. Fields of interest include devices, equipment, techniques, and systems related to broadcast technology, including production, distribution, wired and wireless transmission, propagation aspects and reception. Conferences are an important part of our Society, as they enable the exchange of new information and the formation of social networks. The Society has two major conferences, the IEEE International Symposium on Broadband Multimedia Systems and Broadcasting (BMSB) held in the Spring of each year, and the Annual IEEE Broadcast Symposium (ABS), held in the Fall of each year. BTS is many things to its members-- scientific publisher, technical conference sponsor, networking resource-- but at its core BTS is a community of learning. From undergraduate students and PhD candidates to tenured professors, world-renowned researchers and industry leaders, BTS is a place where broadcast engineers from across the spectrum can find engaging and enriching educational opportunities. BTS has approximately 2,000 members with chapters worldwide.

About Triveni Digital
Triveni Digital Inc., a subsidiary of LG Electronics, develops systems that provide for the management and distribution of data and metadata in DTV, mobile DTV, and IPTV streams. Triveni Digital's products for DVB SI, ATSC PSIP, data broadcasting, stream analysis, and monitoring are renowned for their ease of use and innovative features. Working with leading industry partners, Triveni Digital employs an open and standards-compliant approach to the digital television market. More information is available at www.TriveniDigital.com.

Note to Editors: When referring to Triveni Digital, please use the complete company name, "Triveni Digital." Product and company names mentioned herein are the trademarks or registered trademarks of their respective owners.
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